Privacy Policy

Last updated: January 2026

Background Singapore ("we", "us", "our") operates backgroundsingapore.com (the "Site"). This page explains what data we collect, how we use it, and what choices you have. We aim to keep this as plain-language as possible.

1. Data We Collect

We collect minimal data necessary to operate this Site:

• Analytics data: Aggregate, anonymized traffic data such as page views, approximate geographic region, and device type. We do not track individual users across sessions.
• Contact form data: When you submit the contact form, we receive your name, email address, subject selection, and message content. This is used solely to respond to your inquiry.
• Newsletter data: If you subscribe to our newsletter, we store your email address. You can unsubscribe at any time via the link in any email.
• Technical logs: Standard server logs containing IP address, browser user-agent, and timestamp. These are retained for 30 days for security purposes and then automatically deleted.

2. Cookies

This Site uses minimal cookies:

• Essential cookies: Required for basic site functionality. These cannot be disabled.
• Analytics cookies: Used to understand aggregate traffic patterns. These are anonymized and do not identify you personally.

We do not use advertising cookies, tracking pixels, or third-party remarketing tags. We do not sell data to any third party.

3. How We Use Your Data

• To respond to your inquiries submitted via the contact form.
• To send our newsletter if you have subscribed.
• To understand which content is read and improve the Site accordingly.
• To maintain security and prevent abuse.

4. Data Sharing

We do not sell, rent, or trade your personal data. We may share data with service providers who help us operate the Site (such as analytics and email delivery providers), but only under agreements that require them to protect your data and use it solely for the purpose we specify. We will disclose data if legally required by Singapore law or a valid court order.

5. Your Rights Under PDPA

Under Singapore's Personal Data Protection Act (PDPA), you have the right to:

• Request access to the personal data we hold about you.
• Request correction of inaccurate personal data.
• Withdraw consent for data processing at any time.
• Request deletion of your personal data (subject to legal retention requirements).

To exercise any of these rights, contact us at privacy@backgroundsingapore.com.

6. Data Retention

Contact form submissions are retained for 12 months. Newsletter subscriptions are retained until you unsubscribe. Server logs are retained for 30 days. Analytics data is aggregated and retained indefinitely in anonymized form.

7. Third-Party Links

This Site may contain links to external websites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies.

8. Children's Privacy

This Site is not directed at children under 13. We do not knowingly collect data from children. If you believe a child has provided us with data, please contact us and we will delete it.

9. Changes to This Policy

We may update this policy from time to time. Material changes will be posted on this page with an updated revision date. Continued use of the Site after changes constitutes acceptance of the updated policy.

10. Contact

Questions about this privacy policy? Email privacy@backgroundsingapore.com or use our contact form.